Transform

YOUR

BUSINESS

[ → 01 ]

From gaining knowledge to cultivating resilience, harness the power of strategic growth with Iron Advisory

[

Find Out How

]

[ → 02 ]

Meet

JORDY

KOOL

Advisor

Entrepreneur

Global Leader

Over 30 years of shaping businesses in Europe, Asia, USA & Middle East

[

Learn More About My Journey

]

[ → 03 ]

STRATEGY,

EXECUTION

& RESULTS

[ 02 - Service ]

M&A EXPERTISE

Empowering leaders to drive success with clarity and confidence

[

Explore M&A Expertise

]

[ 04 - Service ]

BUSINESS SELL STRATEGY

Prepare and execute successful business exits with strategic precision

[

discover Sell Strategies

]

[ 01 - Service ]

ADVISORY SERVICES

Hands-on, tailored guidance for business growth and transformation

[

explore Advisory Services

]

[ 03 - Service ]

LEADERSHIP COACHING

Expert support from negotiation to post-acquisition integration

[

Discover our coaching

]

Jordy’s experience spans industries like IT, telecom, and fitness, where he’s driven M&A, corporate restructuring, and global expansion

[

discover all services

]

[ → 05 ]

Clients who

ABSORBED

& GREW

[ Coaching, Growing ]

Jordy drives performance, fosters growth, and challenges me to excel as a CEO. I look forward to more achievements together.

Neil Randall, Urban Gym Group

[ Mentoring Staff ]

Jordy is a sharp, quick thinker—dedicated and incredibly focused. He has a unique ability to explain situations in a way no one else can.

June Sier, Urban Gym Group

[ Leadership Development ]

Jordy’s knowledge, care, enthusiasm, and boundless energy are unique. He helped me grow into a board member and, more importantly, as a person.

Mirjam Roos, Infotheek

[ M&A Expertise ]

His integrity and expertise were invaluable. I highly recommend Jordy as a consultant—his support is unmatched. Thank you, Jordy.

Stephen Samson, Accuhealth

[Strategic Leadership]

Jordy consistently achieves remarkable results, continually grows as a leader and entrepreneur, and through IT4Kids, transforms children's lives with sports and valuable life skills. Thank you, Jordy!

Joost Kokke, Infotheek

[ Leadership Coaching ]

Jordy transformed me from a novice sales rep into a senior leader managing £200M in annual sales. His mentorship, strategic guidance, and unwavering support remain invaluable as I build my own business.

John Kennedy, Infotheek

CEO at Strategic Developments International Limited

Jordy’s openness, experience, and generosity inspire global leaders to take responsibility for their growth. He energizes, challenges, and guides them to create meaningful changes in leadership and life.

Anne Gimson, Nestle

[ → 06 ]

LEARN, ABSORB
& TRANSFORM

[ LEARN ]

As businesses absorb
knowledge, they evolve

[ absorb ]

At Iron Advisory, we guide leaders to absorb the right insights—turning them into strong, adaptable forces

[ transform ]

See how we turn
ambition into
IRON

[

explore our approach

]

[ → 07 ]

Trusted

BY GLOBAL

BRANDS

Global brands turn to Jordy for his deep expertise and proven ability to guide transformative growt

[

get in touch

]

[

Nestle

]

[

Lepaya

]

[

Dustin

]

[

Hewlett Packard

]

[

Relix

]

[

Accuhealth

]

[

Urban Gym Group

]

[

IMD

]

[

Erasmus university

]

[ DRAG ]

[ → 08 ]

Advisory

Across

Industries

[ Sales & Marketing ]

€1 bLn

Managed organization at HP, driving revenue growth from €1 billion through optimized sales strategies and marketing

[ M&A ]

€16 MLN
to 600 MLN

Executed over 50 acquisitions across various firms increasing equity value from €17 million to €600 million

[ ENTREPRENEURSHIP ]

€65 mLN
to €1 BLN

Grew revenues from €65 million to €1 billion across multiple ventures, including Infotheek Group and Dustin

[ IT Technology ]

€3 mln
to 45 mln

Increased EBITDA from €3 million to €45 million at Infotheek Group through strategic IT initiatives

[ Health & Wellness ]

€2 mln
to 50 MLN

Scaled Urban Gym Group from €2 million to €50 million EBITDA, expanding operations into 31 countries

[ HUMAN CAPITAL ]

144 to 1,000+ employees

Expanded workforce from 144 to over 1,000 employees at Infotheek Group, fostering a high-performance culture

[

]

These are the industries where Jordy has already demonstrated his expertise. Gain from his professional guidance in your business

[

ready to work together

]