A journey from
From absorbing knowledge to becoming resilient. Unlock the power of strategic growth with Iron Advisory
From Military to Boardrooms
Jordy Kool's career spans more than 30 years of global leadership, driving business growth, and embracing personal reinvention
Through Iron Advisory, Jordy mentors companies to gain knowledge, overcome challenges, and build strength and resilience
Mentor, Coach,
Advisor, &
Transformer
His expertise lies in M&A, business transformations, leadership coaching, and global expansion, with a mission to help companies unlock sustainable growth
He also assists entrepreneurs in preparing for exits, raising debt and equity, setting up family offices, and investing proceeds wisely
Leadership forged in a high-pressure environment. Developed strategic thinking, discipline, and adaptability
Managing and leading teams under demanding circumstances
Specialized in sales transformation and restructuring. Managed large teams and oversaw strategic projects
Corporate World
Won HP’s “Best Deal in Western Europe”, closing a €170 million outsourcing agreement
Business Growth
Joined as COO and rose to CEO; led the transformation from a $65M company to €1 billion in revenue
Orchestrated a merger and multiple acquisitions, scaling the business across Europe and beyond
Expanded operations to 31 countries and developed new verticals, including education and healthcare
Philanthropy & Global Impact
Annual donations of €1.5 million to empower children through sports. Developed partnerships with schools and NGOs across Europe
As chairman and co-owner, quadrupled the company’s equity value. Introduced new pricing models and expanded the brand into 3 major cities
Board member in multiple sectors, including technology, media, and fitness. Advised companies through corporate restructuring and leadership transitions
Opened offices in over 40 countries across Europe, the U.S., and Asia
Non-Executive & Advisory Roles
Iron Advisory
Transitioned from investing to strategic advisory and leadership coaching. Focus on mentoring C-suite executives and mid-sized businesses in IT, telecom, wellness, and more
Empower businesses and leaders to absorb knowledge, transform, and achieve sustainable growth
