[ → 01 ]

A journey from

Jordy Kool
INSIGHT
TO IMPACT

From absorbing knowledge to becoming resilient. Unlock the power of strategic growth with Iron Advisory

[
Start the Journey
]
[ → 02 ]

From Military to Boardrooms

“Jordy has spent almost 30 years building and developing several companies in many industries, particularly it and tech companies. He took Infotheek from a modest 65 million and led it to €1billion in sales. Mainly, his activities today are as a board member and often as a chairman of boards, while being an investor and advisor through his own investment group. He is also very active in the not-for-profit sector, being the founder of a charity called it4kids.”

Jordy Kool's career spans more than 30 years of global leadership, driving business growth, and embracing personal reinvention

Through Iron Advisory, Jordy mentors companies to gain knowledge, overcome challenges, and build strength and resilience

[ → 03 ]

Mentor, Coach,
Advisor, &
Transformer

His expertise lies in M&A, business transformations, leadership coaching, and global expansion, with a mission to help companies unlock sustainable growth

He also assists entrepreneurs in preparing for exits, raising debt and equity, setting up family offices, and investing proceeds wisely

[ 1993 ]
Royal
Netherlands
Marine Corps

Leadership forged in a high-pressure environment. Developed strategic thinking, discipline, and adaptability

[ KEY SKILLS ]

Managing and leading teams under demanding circumstances

[ Hewlett-Packard & RELX ]

Specialized in sales transformation and restructuring. Managed large teams and oversaw strategic projects

[ 2000 ]
Entering the

Corporate World

[ Highlight ]

Won HP’s “Best Deal in Western Europe”, closing a €170 million outsourcing agreement

Jordy Kool Image
[ 2008 ]
Leadership in

Business Growth

Joined Infotheek Group first as CCO and then CEO; led the transformation from a $55M company to €1 billion in revenue

[ Infotheek Group ]

Orchestrated a merger and multiple acquisitions, scaling the business across Europe and beyond

Expanded into 31 countries, building new sales channels and scaling across multiple industries.

Football Team
[ 2013 ]

Philanthropy & Global Impact

[ Founded IT4kids:]

Increased annual donations to €1.5 million.Enabled children facing disabilities or financial hardship to participate in sports.Expanded partnerships with established NGOs.Built a strong network of sports and business advisors and ambassadors.

[ Urban Gym Group ]

As CEO and co-owner, led the expansion from 6 clubs to 50 across international markets and multiple major cities, driving strategic growth and market presence.

[ Non-Executive & Advisory Roles ]

Board member in multiple sectors, including technology, media, and fitness. Advised companies through corporate restructuring and leadership transitions

[ Global Reach ]

Opened offices in over 30 countries across Europe, the U.S., and Asia

[ 2018 ]

Non-Executive & Advisory Roles

Jordy Cool Image
[ 2024 ]

Iron Advisory

[ Launch of Iron Advisory ]

Transitioned from investing to strategic advisory and leadership coaching. Focus on mentoring C-suite executives and mid-sized businesses in IT, telecom, wellness, and more

[ Mission ]

Empower businesses and leaders to absorb knowledge, transform, and achieve sustainable growth

[ → 05 ]

Core Expertise

[ ONE ]
M&A & Business Transform
Expertise in closing over 50 acquisitions and managing high-stakes integrations
[ TWO ]
Leadership Coaching & Mentoring
What makes Jordy different is experience. He’s lived the challenges many executives face — building companies, leading teams, raising capital, and navigating exits. His approach is grounded in real-world lessons, not just theory.
[ three ]
Corporate Restructure
Led operational turnarounds in industries ranging from IT to fitness
[ four ]
Global Expansion
Lived and worked in 7 countries and expanded companies to 40+ markets